Worth Knowing
Artlist Embraces “Unlimited” The Same Week Runway Retires The Word
Few words in tech get walked back as often as “unlimited.” Artlist just added a new “Unlimited Plans” section to both its consumer and business terms. It defines unlimited as credit-free only, not unlimited speed, capacity, or access, and it reserves the right to throttle, cap, or suspend heavy users, all on the same June 1 that Runway begins retiring its own Unlimited plan. Artlist is embracing the label just as a peer drops it, and the fine print, not the pricing page, is what tells you what you are actually buying.
In human terms: You sign up for an Artlist plan sold as “unlimited” generations. The new terms spell out that “unlimited” means you will not spend credits, not that you get unlimited speed, capacity, or access. Artlist can apply daily limits, slow you down, or suspend you if your use looks heavy, automated, or shared. The word on the pricing page and the fine print underneath it are doing different jobs.
Why this matters: “Unlimited” in AI tools is being walked back across the board. Runway is replacing its Unlimited plan with a plan called Max for new subscribers on June 1, 2026, and moving existing Unlimited users over by September. Phone carriers and fitness apps made the same retreat years ago. Artlist is adopting the label just as a peer drops it, and it is writing in the exact limits that make “unlimited” sustainable. The terms, not the marketing, tell you exactly what they promise - read below for how they get there
The mechanics
•A new section defines the word. “For purposes of these Terms, ‘Unlimited’ means that Credits will not be deducted for covered generations of Outputs using eligible Models during the applicable access period.” It adds that unlimited does not guarantee any specific speed, priority, processing time, capacity, availability, or volume of generations.
•Artlist reserves wide enforcement room. If it believes your use breaks the rules or runs too hot, it “may suspend, limit, throttle, block, or terminate access to the Unlimited Plan.” Plans are intended for normal, individual human use, not bots, scraping, account sharing, or resale.
•Same change, two documents. The identical section landed in both the Terms of Use and the Business Terms of Use, and the effective date moved from May 10 to June 1, 2026.
